As a result, the platform has earned 7 million backlinks and drives 2 million monthly organic traffic. These acquisition channels offer review sites a way to outrank industry vendors for high-value Middle of the Funnel (MOFU) and Bottom of the Funnel (BOFU) keywords.įor example, Capterra built an SEO moat, outranking many SaaS companies for MOFU and BOFU keywords they should be ranking for.

Online reviews, comparison pages, and how-to guides are a big part of the B2B and B2C buyer’s journey. CarGurus SEO Moat: 5 Categories, $14M in Monthly Traffic Value Whether or not you’re in B2B SaaS or the world of vehicle SEO, this essay will help you better understand the strategies you need to gain user trust and drive growth.īuckle up, and let’s dive in. This article breaks down the SEO strategy CarGurus uses to dominate the SERPs for tons of high-value keywords and become a reliable source of truth for car decision-makers.

Acquired car shopping platform Autolist in 2020 ( GlobeNewswire ).

28.6 million monthly users ( CarGurus’ 2021 Q4 and Full Year Report ).

Over 30 thousand paying dealers ( CarGurus’ 2021 Q2 Form 10-Q).

1.6 billion market cap ( Yahoo Finance ).

CarGurus has also recorded other successes over the years: Prospects mostly use the website to get unbiased car reviews from other real users to decide whether or not they should patronize a vendor.Īs a result, CarGurus drives 12 million organic monthly traffic, making it one of the most visited car marketplaces in the US. So does CarGurus.ĬarGurus is more than an online shopping platform for finding the best used car deals.

Yelp, G2, and Capterra make a fortune by giving buyers the proof and validation they need to trust and purchase a product. Buyers also struggle to find suitable solutions for their needs as more brands get smarter with their marketing copy.Īs a result, many B2B and B2C buyers turn to the one place they can get unbiased reviews from real customers: third-party review sites. It’s much harder to gain buyer trust these days, especially with many competing solutions springing up daily.

How CarGurus Uses Content to Drive Traffic.

CarGurus SEO Moat: 5 Categories, $14M in Monthly Traffic Value.

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